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HOW HUONEISTOSTUDIO WAS BORN
Young real estate agent Atte Miikkulainen got an idea: he wanted to arrange the first completely virtual housing tour by means of a video wall. Before the idea saw fruition, however, Atte shared his thoughts with a family friend, virtual technology pro Tony Lindqvist. “There’s really no sense in doing that,” Tony replied bluntly, and reminded Atte that it’s possible to just go and visit such homes. So why would anyone want to see them as a “virtual reality”?
The idea was left to brew, however, and the two partners soon realised that new building sites precisely require this sort of service. In these cases, a tour on the spot is out of the question, and therefore the entire buying decision is left dangling while the papers are sorted – and it’s extremely difficult to outline a good picture of the site. This being the case as much for the professionals as for regular buyers – who are forced to make the biggest purchase in their lives almost blindfolded.
At the same time, the finishing touches to a comprehensive new building home sale solution were provided by the founders’ backgrounds: Atte Miikkulainen’s successful housing sales career, Mr Lindqvist’s world-class expertise in virtual technology, and third partner Juhani Grönberg’s deep familiarity with interior decorating solutions and his contacts with developers. The skills came into their own, and Huoneistostudio’s equipment is, for example, the result of technology director Lindqvist’s own input. He built the new technology on top of the already existent VR technology, with the goal to improve and renew what was already a viable solution.
The trio also wanted to create, for the first time, a comprehensive concept that would combine all that the developer and buyer candidates might need during the process. For this reason, one of the decisive steps was adding interior decorating to the concept, since getting a good picture of a home’s proportions is very difficult. At the same time, new homes only reach their glory when they’re decorated with a professional’s help. Faulty choices can also be reduced to the minimum when the various alternatives for surface materials can be modelled if these are wanted.
These days, Huoneistostudio simulates and presents several large developers’ new building sites while assisting potential buying candidates to advance towards the home of their dreams. Solid experience combined with our integrated concept have shown the direction towards the pinnacle of the field. The impending internationalisation looming before us is speeding up new developments as the story of our company continues to unfold.